Growing Box Office Revenues – Win-Win Situation

The future shines bright for the particular movie watching local community in India. A new booming economy, some sort of young audience user profile, the onset of typically the multiplex culture in addition to increasing spending styles bode well intended for all stakeholders instructions movie exhibitors, film makers and the audience. In case the opportunity is seized and acted upon using the audience in mind, it could reap in earnings for the participants.

The Indian film industry, the biggest in the globe with 1000 movies made every season, is pegged at an estimated Rs. 6800 crore and it is expected to increase in a healthy level of 20% for every annum. A vital element for us is usually that the domestic box office revenues account with regard to 78% of typically the total industry revenue. The industry estimate is pegged from Rs. 15300 crore by 2010 and is headed northward inside the years to come with India’s demographics – a population with an astonishing 24 years as being the median age among more than just one billion.

To add to this situation, higher spending has already been noted in eating outside, movies and cinema, books and tunes. Together with the long expression forecast for the next 25 years looking therefore bright, movie sector stakeholders could profit tremendously by some sort of slight change inside customer focus in addition to going radical in order to woo them. Typically the key is that will the ratio regarding domestic box workplace revenues should be shielded or even enhanced – more viewers should be essentially watching movies at the theatres.


A single of the causes for the growth in movie observing has been attributed to the quantity of theatres that have recently been set up in the region thanks to a boom in store sector. Mall employees depend on getting footfalls through the combination of brand name food and clothing outlets as properly as theater organizations. Movies and leisure outlets are the key drivers with regard to the successes associated with malls.

In spite of the boost in theatres, to get a nation of nearly 3 billion acc̬s every year (weekly entry of about 55 million), Of india is estimated to be able to have only twelve, 900 theatres country wide. (CII РDSK Legal, Media and Entertainment Industry 2003). As per a good UNESCO report, India needs about 20000 theatres more to be able to meet its desire. 300 odd mulitplexes help the domestic box office income.


The increase in options to observe movies in locations other than video theatres poses a new threat. Audiences have a choice of watching films in the home on voice broadcasting, cable or satellite television programming, DVD or by pay-per-view. India’s home video clip households, currently with three million, will be projected to improve to be able to about 13 million by 2010.

Various other factors that slow down traffic to theatres will be the increasing fees of watching movies, travel, trouble of buying tickets and even a perception associated with lack of more than enough ‘value’ for the money spent.


With elevated customer focus, film exhibitors can woo the consumer back to be able to the theaters and reap benefits over the next more than 20 years. By easing the process of watching a motion picture, providing an excess incentive and putting value to the complete proposition, exhibitors stand to gain intentionally.


The video audience is younger and tech savvy. Exhibitors should recognize the need with regard to alternative means of ticket booking via online booking, mobile booking, PDAs, kiosks, ATM booking etc. Once buying motion picture tickets becomes like simple as simply clicking the mouse, sending an SMS or drawing cash from an ATM, the total transaction value would likely increase – a lot as travel offers increased in India through online reserving.

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