The phrase bespoke in CRM means bespoke customer relationship management. In this case, we are talking about the application of a customer relationship management software or CRM software to a specific company. A CRM strategy is designed specifically to meet the specific needs of an individual company owner. There are companies that offer this for a wide range of industries and businesses. Some people refer to this as a ‘bespoke’ solution, but this is overdoing it.
In general, a bespoke CRM solution is only going to be applicable if you have a very specialised business that requires such a system. It is not a generic solution that can be used by most companies. The reason why this is so important is because you cannot just pick up any off-the-shelf CRM software. They will be generic software applications and will therefore be unsuitable for your specific needs. Bespoke means custom made for your specific requirements and this is what a bespoke CRM solution will do for you.
Let us look at a few ways around the problem of buying generic CRM applications and how they can work for you. The first way around it is to use a third party supplier and let them do all the work for you. This is possible but is often times quite expensive. The second way around this problem is to develop your own bespoke CRM solution. This can be a fairly straightforward process and is perhaps the easiest way around the problem.
Developing your own bespoke crm solution involves looking at exactly what customer information you require, understanding what your business needs to do in order to get that information and then defining exactly how it should be presented to the target audience. There are a number of different approaches that you could take when it comes to developing your own bespoke crm solution for your company. These include developing your own CRM web application or using a web based CRM management tool.
In addition to developing your own bespoke crm solution, you might also find that external users of your CRM software will be able to supply you with a customised solution in the form of software that you can then sell to your customers. This is a great way around the problem mentioned above regarding buying off-the-shelf CRM applications. However, this approach does have one major disadvantage and that is the fact that the external user will not have access to your own customer information. You will need to provide this information yourself in order to sell the solution to your customers.
If you do want to be able to work with external users to get started on your own bespoke crm solution, there are other ways of doing so than by using an existing CRM system. For instance, you might consider trying to develop a custom database for your company. Many of the best suppliers of hosted CRM systems will be able to help you with creating your own database so that your customers will have all of the information they need in order to contact you and your business processes will always be streamlined and well defined so that your customers always know what to expect from you and your business processes.
Once you have created a database for your customers, you will still need to keep your own CRM database up-to-date and running. This is a very important part of developing a bespoke crm solution. Without your own database, your customers will never be able to access the information that they will need in order to do business with you. If your existing crm solution stops working for whatever reason, customers will need to wait for the next update before they can make a purchase with you again. It would be frustrating for you and your customer if this was something that took place over again.
One other benefit of having your own on-the-shelf CRM database is that it will enable you to develop off-the-shelf CRM programs as well. Many of the larger companies that sell CRM software and hosted solutions do not sell a full suite of services for you to use when you start using them. They simply allow you to plug-in modules that you can use in order to get started. But many of these same companies also sell an entire suite of products that you can use for free in order to help you get your business rolling. By using a bespoke or solution that is sold as an entire package, you will be able to utilize all of the features that come in the whole suite, which can make your life much easier as you start expanding.